Even the world’s leading online search company --- Google aggressively protects its innovative features using unparallel patent muscle. Google which is almost twice as large as rival Yahoo! has strategically and timely patented their revolutionizing online search and advertising features such as PageRank (assigned to Stanford University) (U.S. Patent # 6,285,999), highlighting search results (U.S. Patent # 6,839,702), information extraction from databases (U.S. Patent # 6,678,681), and recently voice-based search (U.S. Patent # 7,027,987). Recently in March 2005, Google has filed a U.S. patent application based on organic search results (U.S. Publication No. 20050071741) which is expected to change Google’s future strategy for search engine ranking position (SERP) which, in fact, has became a matter of concern among Search Engine Optimizer (SEO) companies. From last couple of years whenever Google moves ahead with patent filing or obtains U.S. patent, its patent/patent application become matter of debate across the IT industry, particularly online-based. Why? Answer is straight and simple because Google’s Patent Muscle means business. Every single patent/patent application obtained or filed by Google reveals its future move to transform future online search and online advertising business and to maintain its market dominance and supremacy. In future, I will keep posting some interesting posts on patents obtained or patent applications filed by Google which exhibits their strategy to protect its intellectual creations which not only impact online culture but also helped Google to maintain its world wide excellence and to establish them as a Pioneer in online business.