Singapore-based company Creative not only made news recently by settling patent dispute with Apple for U.S. $ 100 million but also made a substantially bold move by suing one of leading IT giant company – Apple for infringing its U.S. Patents, particularly U.S. Patent No. 6,928,433 famously known as “Zen” patent, involving the software menus used to find and play back music on portable music players. Steve Jobs, CEO Apple is his statement admitted that “Creative is very fortunate to have been granted this early patent.” Even though Apple iPod covers major percent of U.S. market, Creative dared to sued Apple to enforce its patents and keeping its believe in Innovation!
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